Renting The RAC at Rutgers? We Can Help

Events at
The RAC

The Rutgers Athletic Center, better known as The RAC, has been the home of Rutgers basketball since it opened more than 40 years ago.

Today, the space is being use for more than just athletics events.

The 8,000-seat arena has hosted a variety of other university events, including wrestling matches, gymnastics meets, and the annual Rutgers University Dance Marathon.

But you don't have to be organizing a Rutgers event to host at The RAC.

This facility is available for public rental throughout the year. With its drop-down video board, LED boards and signs, and full air-conditioning system, the RAC is ideal for trade shows, speaking events, concerts, and other special events that require a large space.

If you're looking to rent The RAC for an upcoming concert, trade show, or other event, you'll likely need some help from outside vendors. The Hurricane Productions team are experts in this space, and we'd love to help you bring your vision to life.

What can Hurricane do
for your Event at The Rac?

We provide a full range of individual audio visual (AV) solutions, as well as full event production through our sister brands MediaCutlet and CaneAV.

Sound System Rental and Production

Professional Audio Systems

AV Support for Events at The Rac

Audio Mixing and Control

IMAG Display Screens Projector Rental AV

IMAG, Displays, and Screens

Event Video Services

Professional Event Video

live

Event Live Streaming

Professional Stage Lighting Design

Event Lighting Design

Professional Stage Design Services

Staging and Stage Design

3D Rendering Floor Plan for Events

Layouts & 3D Floor Plans

Hosts and MCs for Events at The RAC

Event Hosts and Emcees

DJ Entertainment for Events at The RAC

DJs & Music Programming

Content Creation for Event Marketing

Custom Content Creation

Event Registration Website Design

Registration & Ticketing

Why hire Hurricane to produce your event at The RAC?

  • We've produced more than 25 events at the RAC since 2013, including Dance Marathon.
  • We're familiar with the space and understand the ins and outs of its video and LED technology.
  • We're deeply embedded in the Rutgers community – our founders and many of our staff are RU alumni!
  • If your event requires tables and chairs, tents, staging, or other rental items, we have a strong working relationship with trusted vendors like Miller's Rentals.
  • You'll have direct communication access to our staff before, during, and after your event, as well as 24/7 access to our online planning and payment tools.

Our work at Rutgers Athletic Center

Here are just a few of the events we've worked on at The RAC over the last six years:

  • Rutgers University Dance Marathon – A Hurricane staff favorite, Dance Marathon is a 30-plus hour fundraiser for the Embrace Kids Foundation. Each year, we provide professional support and consultation for this event, including social media, video production, entertainment, marketing, and advancement.
  • Athletic Events – We've provided DJ entertainment, MC announcements, lighting, and other event production services for RU sporting events. Most recently, we helped introduce wrestlers at the USA Wrestling Final X Series at The RAC.
  • Awards Programs – Hurricane has helped Rutgers Athletics produce numerous awards banquets and programs with AV setup, stage design, projection mapping, and more.
  • Convocation – We've provided AV services at annual convocation ceremonies for some of Rutgers' individual schools.

Need AV or event production services for your next event at Rutgers Athletic Center? Fill out the form below with your upcoming event information to learn more about how Hurricane Productions can help.

Event Request Form

Event Information

Your Information

Your Next Sporting Event DJ

Why hire Hurricane to staff your athletics DJ roster?

  • Nearly two decades of college sports event experience
  • Professional, stadium-level music programming and event coordination
  • Deep understanding of sporting event chronology and timelines
  • DJs are comfortable working in fast-pace, broadcast environments
  • Direct communication access to DJs before, during, and after events
  • Up-to-date music libraries from professional record pools

Full Time Support Staff

Your athletics event DJs and hosts are always on time. Should you have any questions, you'll always have a direct line day-of-event contact at Hurricane HQ. Our dedicated team is in constant contact with our staff when they are fulfilling event services.

Communication Through Technology

Let us run the show and feel confident putting years of musical programming and college sporting event management to use. Or have as much control as you'd like. We offer direct communication as well as online account access for uploading custom music, online payments, and more.

Need sound or AV support? No problem.

We provide audiovisual solutions for events including staging, outdoor sound systems, lighting, DJ gear, microphones and more.

Case Study: Rutgers University, DJ Nate Hawley

Want to take your sporting event entertainment to the next level? Don't hire just any DJ -- get the official DJ of Rutgers Football!

Meet Hurricane Productions' Nate Hawley, the go-to DJ for Rutgers Athletics. Whenever there's a football game, wrestling match, or gymnastics meet at RU, you're almost certain to find Nate behind the DJ booth.

University Football DJ

Nate first connected with Hurricane Productions after attending a Rutgers event the company had produced. His lifelong passion for music and DJing propelled him to reach out and ask how he could get involved. With a strong interest in being a college sports event DJ, Hurricane gave then-sophomore Nate his first Rutgers DJ opportunity in 2014. Within a couple of years, Nate became known as the “Official DJ of Rutgers Football.”

Since then, his skills as a professional DJ and MC have only improved.

"My music library and knowledge has grown and my mixing is no longer tied to a specific genre," he says. "I’m comfortable with any crowd and I can now use the mic without stumbling through announcements

While Nate is best known for entertaining crowds on game day, he's so much more than the Rutgers Football DJ. He's also one of our most popular private event entertainers. Whether he's working solo or as part of a DJ-MC team, Nate will curate the perfect playlist for you and your guests while delivering the professionalism you expect.

Interested in having Nate entertain your next event? Get in touch with us and let us know you want DJ Nate!

Create a Unique Branded Experience with a Pop Up Instagram Museum by Hurricane Productions

Instagrammable experiences are all the rage right now. In the last year alone, made for Instagram exhibits like the Museum of Ice Cream, The Color Factory, and the Museum of Selfies have launched in cities around the world.

With more than 110 million Instagram users in the U.S. alone, it's no surprise that there's been a surge in "Instagrammable events" – unique, ephemeral, pop up Instagram experiences where art and technology merge. But what are they, and how do you make one happen? Here's what you need to know about this growing – and highly effective – branding strategy.

What are Instagram museums?

scarlet mansion ball pit room

Pop up Instagram museums aren't museums in the traditional sense. They're temporary exhibits, usually constructed in a multi-purpose event space, that provide a cool experience with amazing photo opportunities for attendees. For the organizations that host these Instagrammable events, there's huge potential for increased brand awareness and exposure on social media.

The concept of a temporary art exhibit isn't necessarily new. Established galleries have always had limited-run artist exhibits, and the first true pop up exhibitions appeared in New York City in the late 2000s. These events are designed to create a sense of exclusivity and urgency; they encourage people to come visit while it's there, because after the exhibit's short run, they won't get the chance to see it again – at least not in its current form.

However, the difference between regular pop up events and Instagrammable pop ups is that the latter is specifically designed to be shared on social media. Every detail of a pop-up Instagram museum is created to be photographed, from the room layout to the color scheme to the lighting. Attendees can then snap and share their selfie experiences using the event's branded hashtag.

What's the point of a pop up Instagram event, anyway?

If you've ever heard the phrase, "do it for the 'gram," then you might understand the draw of an Instagrammable event. As The Daily Beast puts it, these exhibits "promise an experience you can share online, which is increasingly the only experience that matters." No matter what your feelings about modern social media culture, there's no denying that Instagram-worthy backdrops combined with a catchy hashtag can produce a whole lot of shareable user generated content for a brand.

If you're not familiar with the concept of user generated content (UGC), think about how often you see a brand share photos, tagged posts, and positive feedback from real-life satisfied customers. These posts have become a mainstay of branded social media content, as they provide authentic "social proof" of a brand's popularity and performance. A few good reasons to pay attention to UGC, according to AdWeek:

  • People want to feel a "real human connection" to your brand before buying from you, and UGC accomplishes that by highlighting actual customers.
  • Customers who share good experiences with your brand often encourage referrals from their network, which helps you expand your customer base.
  • It cheaply and effectively boosts your brand's credibility.
  • It gives you tons of unique content to use in future ad campaigns.
  • It enhances your brand experience.

It often takes time and effort to curate UGC organically, but by hosting an entire event dedicated to Instagramming, you'll get a wealth of photos in just a few hours, all branded with your unique hashtag and shared with your attendees' followers.

Pop up Instagram museum success story: Scarlet Mansion at Rutgers University

scarlet mansion gobo light design

Hurricane Productions recently had the opportunity to help Rutgers University create a pop up museum called Scarlet Mansion, in honor of the school's official color (red) and its Scarlet Knight mascot. RU wanted to give its students a cool place to take Instagrams, and they enlisted Hurricane to make it happen.

Hosted by the Rutgers University Programming Association (RUPA), Scarlet Mansion was open for a single weekend at The Rutgers Club house on College Avenue. Each of the five rooms was decked out in red and offered different themed experiences for attendees.

"There was a ball pit room, a 'senses room' with walls that you could touch, a light up dance floor, a snack room with strawberries hanging from the ceiling, and a 'secret garden' room, which made students feel like they were in a garden," explained Hurricane's general manager, Chelsea Rutkowski.

To bring RUPA's Scarlet Mansion room ideas to life, Hurricane provided an LED dance floor, lighting, and DJ services. We also designed a custom Scarlet Mansion gobo to project on the walls. By the end of the weekend, there were 115 posts associated with the hashtag #ScarletMansion.

How do I create an Instagrammable event?

Whether you're trying to raise awareness for a cause, promote your business, or create a fun "selfie factory" at a conference or event, an Instagram museum can be a great way to generate a lot of brand engagement in a short period of time.

It's important to find an event venue that's relatively customizable. Look for somewhere with a lot of open space and blank walls that will allow you to use projection technology and lighting to truly transform the area. You'll also want to come up with unique interactive room concepts, like Scarlet Mansion's ball pit room and senses room. A cool backdrop and atmosphere is essential, but your attendees will also want something fun to do besides take photos!

Finally, come up with a unique event hashtag that suits your brand. Promote it on social media ahead of time so people know when and where your event is – and be sure to let them know they'll get an opportunity to snap selfies they can't take anywhere else.

With the right resources and a great partner to help you execute your ideas, the only limit to your pop up Instagram exhibit is your imagination.

Interested in creating your own pop up Instagram event? Get in touch with Hurricane Productions and let's chat about your vision.

Tell us about your idea!

Tell us a little about your vision for your event and we'll help you make it happen.

Event Request Form

Event Information

Your Information

University Library Transforms Into Club

The Club Alex concept began as a joke amongst students spending late hours at Alexander Library preparing for finals.

Rutgers partners with Hurricane annually to bing this clever anecdote to life as part of 'Senior Week' at the university.

On most college campuses, Senior Week is simultaneously the most exciting and the most stressful time of the year. Between completing final projects, studying for exams, and preparing to enter the "real world," graduating seniors have a lot on their plates. For many of them, balancing academic and career pursuits with a little bit of fun in their last weeks of school is the key to avoiding burnout.

Since 2014, Rutgers University in New Brunswick, NJ, has given its graduating class a proper send-off.

With an exciting night of dancing, refreshments, and activities in a familiar setting, the university library is transformed into Club Alex.

According to a Rutgers blog post, students have had a longstanding tongue-in-cheek joke about Alexander Library being a nightclub, especially during finals.

"Sorry, I can't go out tonight," they'd say, "I'm spending the night at Club Alex."

Three years ago, the university brought Club Alex to life by turning the library's reference room into a fully-functional nightclub – and they've been doing it ever since.

Hurricane Productions – whose co-founders Vincent Velasquez and Strato Doumanis are Rutgers alumni – has been involved with Club Alex since its inception.

Under the guidance of producer and MC Robert Padovano, Hurricane pulls out all the stops for Club Alex with multiple rooms and DJs, each with its own unique flavor.

Club Alex, Rutgers

Corporate Events hosted at Rutgers Football Recruiting Pavilion

Corporations seeking a motivational and hi-tech space for an upcoming event should look no further than High Point Solutions Stadium in Piscataway, NJ. The home of the Scarlet Knights features a number of event spaces - including the Brown Recruiting Pavilion - that can accommodate a variety of corporate functions of all shapes and sizes.

The pavilion is accentuated by tall glass windows and an outdoor deck that overlooks the football field.

Hurricane Productions provides audio and visual solutions for the unique space as well as other locations around Rutgers University.

At a recent event hosted by Allstate, Hurricane helped the insurance leader integrate its own technology with existing technology operated by the University.

Read more

Hurricane Will Enhance Fan Experience at Rutgers Football Games Through Video

Photo via @vinvelasquez on Instagram
Photo via @vinvelasquez on Instagram

When RFootball fans enter High Point Solutions Stadium for Saturday's opener versus Howard, they'll be treated to new visual experiences throughout the game.

One of those enhancements is a same-day video edit produced by Hurricane Productions.

The 60-second RFootball videos will document the fanfare and pageantry of each Rutgers Football home game. From tailgates to pre-game traditions, each video will vary as the Big Ten atmosphere arrives 'on the Banks.'

"Our video product is cutting edge and engaging," said Hurricane Productions CEO Vincent Velasquez who is also a Rutgers College alumnus. "We're excited to partner with Rutgers Athletics in this capacity."

The Rutgers football video will be filmed during pre-game festivities and the first half of the game. It will be edited by half-time and displayed on the LED scoreboard in the second-half of each home game.

Hurricane is also slated to produce a "Legendary Moments" video segment sponsored by the Rutgers University Alumni Association. Those videos will be shown in the stadium and shared via social media. The "Legendary Moments" videos will compile archived video footage and graphics from landmark achievements in RFootball history.

Hurricane and Rutgers University have a longstanding relationship.

The company provides media support, entertainment, production and event consultation services throughout the year to various University departments.

For more information about Hurricane's work around campus, click here.

Same-Sex Wedding Photography at Rutgers Gardens

When you're planning a wedding, everything needs to be right. The venue, the food, the guests, the dress, the bridal party, the gifts, the theme... the list goes on. At a time when every same-sex wedding is considered a victory for equality, the pressure to do everything right is even higher.

Are you stressed out yet? Well, don't be. Your wedding will be perfect because you love your partner unconditionally. Everything else falls into place naturally; it'll be something you'll want to relive for the rest of your life!

The best way to relive your perfect day is with top-notch same-sex wedding photography provided by Hurricane Productions.

Amanda and Melissa are the happy couple you see in the pictures below. Hurricane photographers attended the couple's beautiful July 4th same-sex wedding at picturesque Rutgers Gardens and captured all the best moments. Rutgers Gardens is a prime location for any wedding. Only a short distance from the hustle and bustle of Rutgers’ New Brunswick campus, the Rutgers Gardens is a series of mesmerizing gardens that host wedding ceremonies and receptions between March and October.

To find out more information on Hurricane Productions’ wedding entertainment, photography and video services, submit this short form, or visit our pricing page.

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Loeb Boathouse Central Park Welcomes Phi Sigma Sigma's Centennial Celebration

The Loeb Boathouse Central Park is not just for intimate dinners.

The beautiful, lakeside restaurant, located in the heart of New York City, is also host to private and corporate events. Gorgeous dining rooms, shaded patios and delicious catering menus make the Loeb Boathouse Central Park an ideal destination for your next corporate event.

Phi Sigma Sigma celebrated their Centennial Anniversary with dinner and dancing at the Boathouse. The dinner was one event during a week full of activities to celebrate and commemorate the organization. The Loeb Boathouse served as a central location that allowed women of all ages to connect and celebrate.

Hurricane Productions provided DJ entertainment for Phi Sigma Sigma's dinner at The Boathouse.

DJ Strato Doumanis entertained the guests and kept them dancing until the very end.

Hurricane's photography team captured the event. Hurricane's photographers were not just present at the Loeb Boathouse in Central Park. They also spent the entire week with Phi Sigma Sigma documenting the Centennial Celebration.

Hurricane Productions offers photography and video services for corporate events like Phi Sigma Sigma's. Coverage can be determined on a day by day basis or event by event basis. Phi Sigma Sigma chose to use Hurricane for the entire Centennial week. The week culminated with a photo montage recapping the events.

To learn more about Hurricane Productions' corporate entertainment, production and photography, visit the website or call - 888.393.7066.

Wedding at The Mansion on Main Street in Voorhees, NJ

You can't help if it rains on your wedding day but you can prepare to deal with it -- especially if you're having an outdoor ceremony. The Mansion on Main Street in Voorhees, NJ has the perfect solution for couples who want the charm of outdoors without the hassle. Their all-glass ceremony space is the perfect alternative that keeps guests comfortable and safe from the rain.

Samantha and Jack chose The Mansion on Main Street for their summer wedding, with Hurricane Productions for their entertainment. Douglas Photographics shot and captured all the beautiful moments from the day, from bridal preparations until the last dance.

Hurricane Productions provided classic entertainment for the couple. Entertainers Vincent Velasquez and Strato Doumanis, owners of Hurricane Productions, led guests through music and dancing all evening. Rain did not deter anyone from celebrating Samantha and Jack's union.

Uplighting gave the ballroom a pop of color, setting the atmosphere for the evening. Twin totem intelligent lights spotted the couple during introductions, the first dance, parent dances and toasts. Hurricane Productions' own lighting technician operated all lighting equipment to ensure proper electrical usage and appropriate lighting at all times.

Hurricane Productions also provided sound and music for the ceremony and cocktail hour.

To learn more about Hurricane Productions wedding services, check out the following pages:

Photo Credit: Douglas Photographics

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