Three Reasons why using "Super Sweet 16" in marketing is stupid
We offer arguably one of the most premier Sweet 16 experiences in the Northeast. And not once have we used the phrase “Super Sweet 16” in our marketing campaigns.
Our page rank on Google is one of the best for content related to Sweet 16s and again...never used the phrase.
We’re not saying we’re better than you. Maybe a little more creative.
But please, we beg you, stop using 'Super' because its 2013 and you’re simply making this industry look bad. (Also see: outdated, cheesy, corny)
Here are three reasons why your ad campaign for a 'Super Sweet 16' is just plain stupid:
3. When’s the last time you heard a 16-year old use the word ‘Super’?
Aside from the Super Bowl, the word isn’t cool. Better yet, it’s not relevant. So stop.
2. Setting yourself up for a failed sale
How many times do you hear a client say, “I’m interested in a Sweet 16 for my daughter but I’m not looking to have one of those ‘Super Sweet 16s.’
Maybe you don’t want to admit this. But sit down and take a deep breath - the majority of your clientele is middle class.
Just because you include uplighting or TV screens in your entertainment packages doesn’t justify calling it a ‘Super’ Sweet 16.
But don't worry, you can still offer your 'premium services.' No reason to call it Super.
The definition of a ‘Super Sweet 16,’ as presented by MTV includes beyond extravagent decor (your uplighting doesn’t qualify), celebrity appearances/performances (such as Chris Brown and Sean Kingston) and surprises like a luxury sports car waiting at valet.
That brings us to our next point...
1. MTV owns the trademark and created the phrase
It’s one thing to promote pop culture in your product or tie it into what you do. It’s another thing to completely rip off a brand name created by a media conglomerate. (By the way, the show premiered EIGHT years ago).
Talk about lazy, uncreative and flat out boring.
Now...go ahead...wipe your brow and start thinking.