Furniture Today Leadership Conference Team
Furniture Today Leadership Conference Event Producers

Leadership Conference

Time to Execute: 5 Months
Revenue Category: $1-$2 Million
Attendees: 500+
Sponsors: 30+

In only five months, Hurricane took over this event, managing expenses and logistics to meet financial goals while achieving a 4.2/5 attendee experience rating.

Furniture Today Leadership Conference Team
Furniture Today Leadership Conference Stage
Furniture Today Leadership Conference
Furniture Today Leadership Conference Interview

Furniture Today’s Leadership Conference

Managed the event as an extension of the Furniture Today team.

Owned ticket sale revenue and marketing, supported sponsorship revenue.

Operated the most profitable version of the event in the past three years.

Summary

Hurricane Productions took over the Furniture Today Leadership Conference, collaborating closely with BridgeTower Media and MediaCutlet. The event was planned at the JW Marriott Turnberry in Aventura, FL, with a focus on maximizing profitability and attendee satisfaction.

Our Approach

Our team integrated into the client’s tech stack, using tools like Cvent, Asana, Microsoft 360, Teams, and Cvent Attendee Hub to streamline communication and project management. We provided comprehensive project management, sponsorship fulfillment, and high-quality content creation and management. We also designed the event app, led conference registration, and managed on-site coordination and full-scale event production.

Challenges

  • Short Preparation Time: Only five months to prepare for the conference.

  • New Venue: First time hosting at the JW Marriott Turnberry, requiring adaptation.

  • High Attendee Volume: Ensuring profitability and high attendee satisfaction.

Solutions

  • Comprehensive Project Management: Coordinated all aspects of the event.

  • Full-scale Production: Managed lighting design, AV needs, DJ entertainment, and high-quality video production.

  • Sponsorship Fulfillment: Created new sponsorship opportunities.

  • Lead Conference Registration: Managed attendee registration seamlessly.

  • Marketing & Customer Service: Utilized email and social media marketing, providing excellent customer service.

Tech Stack

  • Communication & Project Management: ASANA, Microsoft 360, Teams

  • Registration & Networking: Cvent, Cvent OnArrival, Cvent Attendee Hub

  • Marketing & Design: Email and social media marketing tools

About Furniture Today and Leadership Conference

Furniture Today is a leading information source for the furniture industry, featuring news, product trends, and market analysis. The Leadership Conference, now in its 27th year, brings together C-Suite Executives from top companies like Ashley, La-Z-Boy, and Nebraska Furniture Mart to share ideas, learn, and network.

Don’t take our word for it…

“I wanted to again thank each of you for the outstanding job you did in the weeks and months leading up FT’s Leadership conference AND the calm perseverance you exhibited under pressure last week at the actual event! The experience was exceptional and the feedback I heard throughout was positive. You met each small challenge with grace and immediate response. I know I speak on behalf of the whole HFD/BTM team in sharing our gratitude. Your work assists us in both the sales and content needs. Now let’s get ready for Bedding!”

Liz Irwin