Furniture Today's Bedding Conference
Furniture Today Bedding Conference Event Producers

Bedding Conference

Time to Execute: 6 Months
Revenue Category:$500K-$1 Million
Attendees: 300+
Sponsors: 20+

The 19th annual Furniture Today Bedding Conference concluded with its highest ticket revenue ever, achieving 155% of the projected revenue goal.

Furniture Today's Bedding Conference
Furniture Today's Bedding Conference
Furniture Today's Bedding Conference Networking

Furniture Today’s Bedding Conference

Ticket sales consistently outpaced previous years by 20-30 days, thanks to innovative strategies.

Managed the event as an extension of the Furniture Today team.

Owned ticket sale revenue and marketing, supported sponsorship revenue.

Summary

Hosted by Hurricane Productions, the Bedding Conference epitomized excellence in event management, seamlessly integrating every aspect from ticket sales to sponsorship fulfillment. Our team managed a variety of associated micro-events, including a golf tournament, pickleball tournament, cocktail parties, and a charity event off-site, all contributing to a dynamic conference experience.

Our Approach

Key interventions included a major overhaul of the conference website (in collaboration with MediaCutlet) to enhance ticket sales flow, spotlight the agenda, and feature special events prominently, significantly driving interest and participation.

Challenges

  • Advanced Revenue Targets: Achieving and surpassing ambitious financial goals in a competitive market.

  • Complex Logistics: Coordinating multiple micro-events with varying requirements and high expectations.

  • Stakeholder Engagement: Ensuring all participants, from sponsors to speakers, were fully integrated and satisfied.

Solutions

  • Marketing and Engagement: Executed a robust marketing plan including social media strategies and targeted notifications through the event app.

  • Operational Excellence: Managed all logistics from vendor coordination to on-site event execution, ensuring a smooth experience for attendees.

  • Technology Integration: Leveraged the client’s familiar tech stack for seamless management and engagement, including Cvent for registration and event app functionality, and ASANA for project management.

Tech Stack

  • Communication & Project Management: ASANA, Microsoft 360, Teams

  • Registration & Networking: Cvent, Cvent OnArrival, Cvent Attendee Hub

  • Marketing & Design: Email and social media marketing tools

Jada, Leaha, Cameron - Hurricane Productions
Furniture Today's Bedding Conference
Vincent Velasquez - Furniture Today's Bedding Conference

Don’t take our word for it…

“This year’s Bedding Conference not only met but exceeded our financial targets through innovative sales strategies and excellent event management. The integration of various digital tools and strategic planning ensured the conference’s success, marking it as a benchmark for future events.”

event-coordinatorFurniture Today

About Furniture Today and the Bedding Conference

Furniture Today is the complete information source for the furniture industry featuring retailer and manufacturing news, plus product trends and market analysis.

The Furniture Today Bedding Conference is a premier event that brings together industry leaders and innovators, representing a collective $6.3 billion in retail buying power. This dynamic conference offers a unique blend of inspiring speakers, enlightening panel discussions, and unparalleled networking opportunities. Attendees gain cutting-edge strategies and insights to thrive in the ever-evolving retail landscape.

For over seven years, BridgeTower Media and MediaCutlet, Hurricane Productions’ sister company, have worked together on various digital transformation projects. This long-standing partnership has grown stronger, allowing Hurricane Productions to take the lead on full-scale event management for BridgeTower Media’s marquee events, like the Furniture Today Bedding Conference.