Color Magazine’s Empower Week

Time to Execute: 105 days
Attendees: 200

Empower Week has firmly established itself as a premier leadership conference for professional Men of COLOR, ERG, and Diversity Leaders, offering vital opportunities for networking, education, and professional development.

Color Magazine’s Empower Week

Summary

Empower Week, hosted by PTC and Color Magazine, is a multi-day leadership conference designed to empower professional Men of COLOR, ERG, and Diversity Leaders. This influential event fosters an environment for thought leaders to share insights and strategies, creating a robust platform for career advancement and leadership development.

Hurricane Productions was brought on board to manage all logistics, ensuring a smooth experience for both in-person and virtual attendees. Our goal was to deliver an event that surpassed expectations in terms of execution and engagement.

Our Approach

We took charge of all event logistics and project management, handling key tasks such as speaker onboarding, coordinating A/V requirements, and managing both in-person and virtual elements. Our team provided on-site management, oversaw registration, and developed a comprehensive marketing plan to increase visibility and attendance.

Challenges

  • Multi-Day Coordination: Managing the logistics for a multi-day event with various stakeholders and attendees.

  • Virtual and In-Person Speaker Schedules: Ensuring seamless transitions between virtual and live speakers.

  • On-Site Management: Handling logistics and attendee engagement effectively during the event.

Solutions

  • Comprehensive Project Management: Coordinated all aspects of the event, from initial planning to post-event follow-up.

  • A/V and Venue Coordination: Managed technical and venue requirements to guarantee smooth presentations and transitions.

  • Registration and Marketing: Led the registration process and executed a targeted marketing strategy to boost attendance.

  • Expense Management: Provided profit and loss (P&L) tracking throughout the planning process to ensure cost-effective execution.

Tech Stack

  • Microsoft 365: For document and archival access

  • Slack: Communication with stakeholders

  • G-Suite: Document management and organization

  • MS Teams: Seamless internal communication across the planning team

Execution

The planning process spanned 105 days, during which we executed key milestones such as venue evaluation, speaker confirmations, and final logistics planning. The event featured a diverse speaker lineup, interactive sessions, and strong networking opportunities, resulting in a highly engaging and impactful experience for attendees.