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Cannabis Capital Conference

Days to Execute: 52
Revenue Category: $1-$2 Million
Attendees: 2,000+
Sponsors: 120

cannabis-market-spotlight-state-seals

Cannabis Market Spotlight

Days to Execute: 22
Type: Inaugural Event
Attendees: 300+
Participating Brands: 50+

Cannabis Events
Benzinga Event Management
Cannabis Conference Event Management
Cannabis Event Producers
Event Management Services
Cannabis Conference AV Support

Benzinga Cannabis Capital Conference

Days to Execute: 52
Revenue Category: $1-$2 Million
Attendees: 2,000+
Sponsors: 120

Benzinga continues its reputation as a top event organizer in the cannabis space.

Hosted at The Diplomat Beach Resort in Hollywood, FL, welcoming over 2,000 attendees.

Collaborated with VIPER, ExpoLogic, and Brella to deliver a seamless attendee experience.

Generated $1 – $2 million in event revenue with 120 sponsors.

Summary

The Cannabis Capital Conference (CCC) marked Benzinga’s sixth iteration of this premier event, held at The Diplomat Beach Resort in Hollywood, FL. The conference attracted over 2,000 attendees and 120 sponsors, generating substantial revenue and reinforcing Benzinga’s reputation as a leading event organizer in the cannabis industry.

Our Approach

Our team integrated with Benzinga using tools like Slack, HubSpot, and Google Workspace to streamline communication and project management. We conducted a comprehensive site visit, crafted detailed floor plans, and collaborated closely with key partners to ensure a flawless event execution.

We worked through existing contracts and guided Benzinga’s leadership team on vendor agreements critical to logistics and sponsorship fulfillment. Our team kept all teams working together quickly to the finish line.

Challenges

  • Short Preparation Time: Only six weeks to prepare for a large-scale conference.

  • New Venue: First time hosting the event at The Diplomat Beach Resort, requiring quick adaptation to the new space.

  • High Attendee Volume: Managing over 2,000 attendees and 120 sponsors with minimal lead time.

Solutions

  • Site Visit and Planning: Conducted a thorough site visit to understand the venue layout and identify sponsorship opportunities.

  • Partner Collaboration: Worked with VIPER for the Exhibit Hall, ExpoLogic for registration, and Brella for attendee engagement.

  • Efficient Execution: Developed detailed floor plans, managed event flow, and coordinated with vendors to ensure smooth operations.

Tech Stack

  • Communication & Project Management: Slack, Airtable, Google Suite
  • Registration & Networking: ExpoLogic, Eventbrite, Brella

  • Marketing & Design: HubSpot, Canva, Paperless Post, Basecamp

Benzinga Cannabis Market Spotlight

Days to Execute: 52
Revenue Category:
Attendees: 300+
Sponsors:

Benzinga breaks new ground with rapid execution and unmatched Adaptability in Cannabis Events.

The LA event was planned sight unseen, at Culver City Courthouse turned into BioScienceLA – a research coworking laboratory.

Transformed an empty space into a fully functional event venue, handling all logistics and AV setup.

Executed the event with only 22 days from contract signing to completion.

Summary

The Cannabis Market Spotlight series aimed to reach specific cannabis communities, starting with an inaugural event at BioScienceLA in Culver City, CA. This event was planned and executed within an exceptionally short timeframe of 22 days, showcasing our ability to adapt and deliver high-quality events under tight deadlines.

Our Approach

Our team rapidly integrated with Benzinga, utilizing various project management and communication tools. We made quick decisions on logistics, from catering to AV setup, and transformed an empty courthouse into a vibrant event space for a full day of panels and networking.

Challenges

  • Sight-Unseen Planning: Organized the LA event without prior site visits, relying on assumptions and rapid decision-making.

  • Tight Timeline: Only 22 days to plan and execute the entire event.

  • DIY Venue: Transformed a courthouse into an event venue, managing all aspects of setup and logistics.

Solutions

  • Rapid Integration: Used Slack, HubSpot, and Google Suite for immediate integration and coordination with Benzinga’s team.
  • Logistics Management: Handled all logistics, from sourcing meals and beverages to setting up AV and registration.

  • Efficient Execution: Arrived early to scout the venue, set up the event space, and executed the event smoothly within the tight time-frame.

Tech Stack

  • Communication & Project Management: Slack, Airtable, Google Suite
  • Registration & Networking: ExpoLogic, Eventbrite, Brella

  • Marketing & Design: HubSpot, Canva, Paperless Post

What are people saying about these events?

I have been going to Benzinga Cannabis events for a few years now. I am looking forward to coming back this year. This is the place to network and get serious about the cannabis business. Come meet us in Florida.

Mike TysonMike Tyson

The one-on-one connections via the App went brilliantly. Cannot sing the praises of this event enough.

Gordon Sattro, Green Life Business Group

What a damn good time. Hands down the best conference to connect in cannabis!

Jamie Cooper, Sensi Media Group

I’ve been in the industry going on almost 10 years and this was my first Benzinga’s Cannabis Capital Conference and it did not disappoint. Conferences get a lock of flack, but people were here to work and get deals done, not only on the investment side but with vendor partners as well.

Matthew Shterenberg, Deeproots Partners

Overview

We accomplished a lot with Benzinga in a short amount of time. Benzinga, a privately owned media company based in Michigan, launched a new program in California and hosted its sixth Cannabis Capital Conference in Florida within the 74-day timeframe that we worked together. Benzinga found itself in need of a team that could move fast, adapt, and execute.