The R Awards is an evening to recognize all athletes competing for Rutgers. The red carpet event recognizes, via both awards and videos, the many accomplishments of the Scarlet Knights during each season on the field, in the classroom and in the community. Alongside Rutgers Athletics, Hurricane facilitates audio visual coordination, lighting, music and stage direction for the event.
The Rutgers Football Legendary Moments series is a collection of documentary style shorts sponsored by the University Alumni Association and were played during the 2014-2015 Rutgers Football season at High Point Solutions Stadium. The Legendary Moments pieces were created, soup-to-nuts, by our creative team including logo animations, voice over, and discovery of historical footage.
R-Awards represents a night to celebrate Rutgers' most dedicated athletes. The night is also filled with laughs and lighthearted video vignettes. The Carpool Karaoke (R-Pool Karaoke) series was a blast to produce and was well received during the event is it was played at the RAC on the massive center-court screens.
Hiring a new head football coach demands dedicated media support. MediaCutlet and Hurricane partner with Rutgers Athletics' in-house media team to quickly turn around high-quality content.
When RFootball opened a new student tailgate area, they turned to MediaCutlet and Hurricane to help. With over 1 million impressions, "The Alley Social Story" campaign was one of our most successful in terms of organic reach.
The mission of the Rutgers University Riot Squad is to create, reinforce, and enhance the school spirit for Rutgers University. The cool thing about this video is that it was shot, edited, and packaged all in the same day.
Combining careful planning and a highly skilled video team lead to not only the creation of this heart-pounding intro video, but also truly capturing "R Hoops" culture.
When a video needs to be displayed on massive jumbotron, the content needs to have a big impact. Rutgers Athletics depends upon MediaCutlet and Hurricane to develop videos for big screens including an introduction video for Men's Basketball, which is played at the start of every home game.