Hurricane Productions has done so much for me.
It has given me the ability to enjoy college life and work a second job that I love just as much as DJ entertainment. But most of all, its given the the opportunity to reach out to so many different people in so many different places.
We’ve been all over New Jersey. We’ve entertained in Philadelphia, Atlantic City, New York, and Brooklyn. Our videos and music have been seen and heard all over this great country and even in the Netherlands. I’ve gotten phone calls from companies in Cleveland, Los Angeles, Phoenix and emails from people overseas. And all of this is from a company that worked its first party in a backyard in Morganville, NJ five years ago today.
I’ll never forget that party – an eighth grade graduation for a friend’s sister. Strato and I worked three days straight beforehand building a small music library and making sure my dad’s speakers and amplifier set from the 1980s still had some juice in them. My dad drove us to the party (we were 16 years old) and we played music for four hours. Strato liked changing the CDs in our two five-disc changers and I fell in love with talking on the microphone. Strato became a DJ, I became an MC.
We didn’t charge that family any money, but afterwards the mom came to us and handed me an envelope with a tip. I took half and Strato took half. Boom. A 50-50 partnership was born.
Last night Strato and I looked back on our entire collections of emails and reminisced about all the gigs and jobs we worked and all the different people in our lives.
On the entertainment side, we just keep growing. Everyday we make improvements to our product. Strato and I brainstorm and make things happen. Our talents are so diverse but at the same time, it is the secret ingredient that many have tried to copy and/or discover on their own.
We work long hours, but it is expected because we own and operate the company. But on top of that, we have to make it to your event energetic and fun. I’ve never complained about any event we’ve worked. Even one I showed up to with pink eye and a dent on my front bumper after a car accident!
In 2004 and 2005, we worked at a day camp in Manalapan and taught kids how to DJ on our amateur system. Every Friday the entire camp would gather in a large pavilion and listen to Strato play the Cha Cha Slide and watch me teach them new instructional dances. It was taxing work. Especially since another DJ company, a more experienced one, worked larger events for the camp. We were constantly criticized and put under a microscope.
Peers of ours would talk behind our backs and laugh every time we mentioned DJing. Even our own families doubted the company would survive once we entered college.
But here we are, five years later. And still working hard, still making a difference in people’s lives. I don’t know if many people are able to fathom how much of a responsibility it is on us to be accountable for family memories. Ten years from now, a Sweet 16 girls is going to look back on her video and remember how much fun she had. A bride and groom will always remember their first dance. All of that is captured in photos and video and Hurricane Productions is a huge part of making all of those memories happen in time.
Every party is unique to me and my passion for entertainment keeps each party fresh and new. I could work 52 weeks straight and entertain the same type of event, but it will always be different. Each week I’m greeted into a new family and make new personal connections.
It has not always been easy. We’ve gone through some hard times in our personal lives and in our family lives. Still, DJing and entertainment is always a release for me. I’ll never forget having to wake up on a Friday morning to bury my grandmother in Brooklyn and then rush back to New Jersey to work a wedding. I was just 17-years old. I’ll never forget going through a rough breakup with an ex-girlfriend and the next day having to work an engagement party for a young, happy couple. Sometimes we forget, myself included, that we are people too and we need the entertainment just as much as our clients.
One thing that really stuck out to me was the amount of charity and volunteer work we’ve done over the past five years. In year one and two, 2003 and 2004, we volunteered our small PA system to the Keansburg Library so that they could cut the red tape in front of their new building in style. And how did they celebrate? We played music and danced into the night.
We also entertained our high school’s fundraisers for little or no money. We introduced varsity sports teams into the gymnasium for pep rallies, and provided music for two Walk-a-Thons.
Working for the Knights of Columbus in Sayreville in 2004-2006 always sticks out in my mind. We helped a man named Tom, a guy in his mid-forties in the National Guard, put together dances for his “Squires,” or in layman’s terms — teenagers interested in the KOC. In early 2006 we found out Tom was deployed to Arizona and then to Iraq. We haven’t heard from him since, but we hope the work we did for him touched the individuals he aimed to please.
This past year we donated our entire staff’s weekend in the first week of April (and DJ companies know how valuable a Spring weekend can be) to Rutgers Dance Marathon. DM is a 32-hour event that raises money for the Embrace Kids Foundation in New Brunswick, NJ. Embrace Kids serves families with children that have blood and cancer disorders. This year, DM raised over $320,000. And thanks to contributions from our clients, we were able to make a $630.00 donation. Better yet, we’re already signed on for next year.
Helping Dance Marathon and the Embrace Kids Foundation is a true sign of our company’s maturity. We’ve gone from using a PA system for opening a public library to touching the lives of so many families in need in a critical time in their lives. Both are so important in their respective ways, but I get emotional thinking that we’ve grown so quickly to be able to staff a 32-hour, non-stop event.
Like my recently deceased grandfather said “Show me who your friends are, and I’ll show you who you are.”
The reason I mention that is because Hurricane Productions is not just Strato and myself. It is Ashley Best, Jon Brooks, Samantha Cella, DJ LaLima, Kyle Gries, Ed Romani, and Alex Rosenkranz. These are the people, no matter how big or small their roles are, that make this company work and work very well.
And even some of the people who came before them, like the Doctor of Style, Mike Mendez, have contributed to this company.
But most importantly, we have been able to grow these last five years because of the dedication our clients show us. We have so many repeat customers and return business. So many of our clients have become friends that constantly keep in contact with us. Their continued business is much appreciated. They trust us, and in return, we trust them tenfold.
We’ve labeled our company as “The business of building great entertainment.” But I would argue, we’re in the business of building great and everlasting relationships.
Thank you for the past five years and cheers to many more,
Co-Founder, Co-Owner, Master of Ceremonies