Hurricane Productions was tasked with creating a "wow" factor that would draw customers in for the Audi Q5 Launch event, held at Audi of Freehold.
On top of a dazzling display of custom animations and video projections, our team illuminated the columns in the dealership with a colorful lighting system, highlighted in our blog post about the event. Audi of Greenwich Connecticut liked what they saw, and asked Hurricane to install permanent uplighting in their recently-opened facility.
Co-founder Vincent Velasquez and Nick Nittoli, director of operations, thoroughly discussed lighting needs with the Connecticut-based dealership, and recommended various lighting fixtures to achieve the desired look. From there, Nick drove out to Connecticut early one morning to install the entire system for them before the sales floor opened for the day.
"Audi of Greenwich had a slightly smaller showroom [than Freehold], so they were able to take advantage of a wireless system to control the lights," Nick explained. "The lights were programmed to various color scenes so the dealership could change the colors at the click of a button."
After completing the installation, which took approximately four hours, the Hurricane team educated Audi staff members on how to operate the system properly. However, Nick is able to access the dealership's lighting all the way from Hurricane's New Jersey headquarters in case there's ever an issue.
"The benefit of going with a computer-based system is that it allows us to connect remotely to troubleshoot any potential problems, perform maintenance or to provide any additional programming," Nick added.
Hurricane was honored to work with such a prestigious brand in multiple locations, and the team hopes to help other businesses attract customers with beautiful custom lighting displays.
"It's always rewarding to improve the overall appearance of a something," said Nick. "To beable to do it with the premium brand – that's just icing on the cake."
Traditionally, wedding photos and videos are all about the bride. "Prep" photos almost always focus on the bride and her bridesmaids – her dress, her shoes, her hair, her makeup, her jewelry, etc. And of course, during the ceremony, everyone stands up, turns around, and pulls out their phones and cameras when they hear the bridal march start to play – all eyes are on her.
But what about the groom? It takes two people to get married, and you and your spouse-to-be deserve an equal number of photos and videos of both of you. If your budget allows for a second photographer and videographer, you'll have lasting mementos from each of your perspectives on your wedding day, from both parties' preparations to your first look. The groom and his guys won't simply be an afterthought; they'll be just as important as the bride and her girls. This is a key consideration for same-sex couples as well: With two photographers and videographers, neither newlywed will get more attention than the other, and both of your pre-wedding memories will be equally captured.
Hurricane Productions offers full-day coverage of your wedding by two photographers and two videographers in our most robust all-inclusive package. On top of a full suite entertainment services, you'll receive up to 12 hours of photography and videography, access to our extensive online planning tools, a video/phone consultation with your photographers and videographers, and full rights to your photos and videos – all of which are securely stored on our cloud server for easy access.
On the fence about videography? The above package includes a highlight trailer, plus a 60 to 90-minute, high-definition, formal "cinematic" edit of your wedding, complete with sequences set to music and professionally-recorded audio from your ceremony and reception. With two videographers capturing both you and your fiancé, your wedding film will truly reflect the two of you as individuals and as a couple beginning the journey of marriage together.
Learn more this package, or view pricing information for our other all-inclusive wedding packages here.
When you celebrate your Sweet 16 or Quinceañera, your event should be as unique and special as you are. You already know your friends will be sending Snaps from the dance floor all night, and with a personalized Snapchat geofilter by Hurricane Productions, everyone will know that your party is the place to be.
When you book an entertainment package with us for your Sweet 16 or Quinceañera, Hurricane will design and deploy a custom-made filter during your celebration. Whether you want to incorporate your name, your colors, an elegant border or a themed icon, we'll work with you to create the perfect frame for Snapchat photos and videos taken at your party. The result? A filter that instantly enhances and brands your guests' Snaps, and highlights your event on social media in a fun and unique way.
Here are just a few ideas of what we can do for your Snap filter:
A custom Snapchat geofilter is included in your price when you book our Social Package or higher. Visit the Hurricane Productions website to view our full list of Sweet 16 and Quince packages.
From brand activations, tradeshows, and corporate functions of all sizes - Hurricane Productions is comprised of solution-oriented team leaders.
One of our most recent clients asked us to develop a 'show-opener' for an award show. A basketball arena hosted the show - so the effect not only had to 'wow' an audience of over 1,000 people, but it needed to be safe.
After meeting with the client and communicating with fire safety professionals, Nick Nittoli (Director of Operations) presented a special effect that checked all the boxes.
Sparkular - a safe, environmentally-friendly indoor fireworks system - was used under the control of Hurricane to light up the stage as the show's emcee welcomed the guests to the event. Hurricane programmed, synchronized, and safely controlled through Sparkular's fireworks simulator machines.
Unlike typical indoor fireworks, this non-pyrotechnic system is neither hazardous nor explosive. When the Sparkular machine is activated - a specialized powder safely combusts - providing a dazzling firework display.
As an added precaution, Sparkular machines come with an emergency stop tilt function. It automatically stops the fireworks program if the machine is tipped over or tilted more than 45 degrees.
Learn more about how we can develop creative solutions for your event by contacting us here.
Vincent Velasquez and Strato Doumanis, co-founders of Hurricane and MediaCutlet, produced Audi Casino Night, and brought together the unique talents and assets of each company to make the event one to remember for staff and patrons of the dealership. The team built what they called the "Hurricane Canopy," a large structure that allowed Hurricane's lighting director Nick Nittoli to hook up purple full ballroom uplighting, strobe lights and CO2 jets for a club-style haze effect. On one wall of the dealership, Strato coordinated projection mapping to create a lit-up, electric environment like one might find in Las Vegas or Atlantic City.
"We projected the Audi logo, the Q5 launch commercial, and just some other animations and effects to make this place really come alive and look like a casino," said Strato in a behind-the-scenes MediaCutlet video.
There was no shortage of entertainment during the event. In keeping with the casino theme, attendees could choose from casino-style games like blackjack, roulette and craps. Hurricane DJ Alvin kept the music going in between sets of the live band that played throughout the evening, while an aerial silk performance artist wowed the crowd.
The media team at MediaCutlet, made sure the event was well-documented. In addition to capturing on-the-ground video, MediaCutlet flew a DJI Mavic Pro drone for great footage inside and outside the dealership.
Every event you're about to watch is a staple of the Hurricane Productions portfolio. Although we also entertain small-scale events like Sweet 16s and Weddings, these larger scale events are important to the company and part of the fabric of New Jersey.
All of this content - videos included - are homemade by our staff.
1. Audi Grand Opening
From soup to nuts, everything you see in this video is provided in coordination with Hurricane Productions: Lighting, Audio, Projection, Production. We transformed this dealership to what you see in this video.
2. AARA Tradeshow
Since 2012, Hurricane is an integral part of AARA's annual tradeshow hosted in Somerset, NJ and Edison, NJ on rotating years. We provide sound, lighting and coordinate the company's branding and social media efforts.
3. Dance Marathon
Hurricane started within the DM organization a decade ago when the event was barely raising over $100,000 for Embrace Kids Foundation. In the last decade, the teams at Hurricane and Dance Marathon work in concert, year-round, to create the largest student-run philanthropic event in the state. This year, the event is projected raised over one million dollars.
4. The Yard: Game Watch
When it comes to community events at The Yard, DEVCO hires MediaCutlet to consult on the who, what, when. But when it comes the how: Hurricane executes the events from the nuts and bolts end of things: Production, music, etc. It's the perfect marriage of how both brands exist under one roof.
5. Sweet 16s
It may not seem like a lot, but Sweet 16s collectively represent a $100K brand within Hurricane. Sweet 16s give us the ability to train interns, young talent - photo, video, DJs, technicians - and eventually graduate them to larger scale events like the other four in this post. Sweet 16s also gives Hurricane access to families and teenagers in the state, turning them into clients on our other services. In fact, our way into the AARA Tradeshow came by way of a Sweet 16 for the director's daughter.
Hurricane Productions prides itself on developing and rewarding homegrown talent. And Nick Nittoli's recent promotion to Director of Operations is that narrative in action.
Nick officially started the full-time position role in May, 2016.
But Nick's journey at Hurricane began over six years ago as a freelance photographer after he graduated from Fairleigh Dickinson University in Teaneck, NJ.
As he grew his photography portfolio, the company grew in step - seeing an increase in corporate and University events.
Nick sensed the shift. As a self-starter, he learned more about production. He taught himself how to shoot video. He operated photo booths. He enabled himself to fulfill as many needs as possible.
Nick developed into the ultimate utility team member.
"I invested in myself and that provided me with new opportunities within the company," Nittoli said. "If you would have told me on my first day that I'd be where I am now, I'd have thought you were crazy. The truth is, I couldn't be happier because I know the company is on the cusp of exploding into the next level and I'm just happy to be a part of that."
As Director of Ops, Nick oversees all of the company's events with a focus on staffing, equipment and internal technology.
"When you're growing a company, you have to grow your brain trust," said Hurricane's CEO Vincent Velasquez. "And there's no one that knows the event business, specifically our business, better than Nick."
Go further back than six years ago, Nick and Vincent played baseball together as classmates at St. John Vianney High School in Holmdel, NJ. Hurricane's co-founder/owner - Strato Doumanis - also graduated from SJV.
Nick is part of the company's recently developed 'front office,' which includes full-time positions held by Velasquez, Doumanis, and Administrative Assistant Chelsea Rutkowski.
This list usually stands as our annual “Top 25 Live Events.” Although that feature is wildly popular amongst our private event clients, we felt like it was time to move away from that format.
Hurricane continues to evolve and the question always arises: What else does your company do?
This list is a true snapshot of who we are, what we do and where we are heading in 2015:
8. Vincent and Strato launch Hurricane Innovation LLC, offer social media consulting to small and mid-sized businesses.
Starting another business isn't just about creating a website or coming up with a name. We needed clients. We needed a vision. So with the help of some of our existing web clients, Rutgers University and the addition of Journal Multimedia, Caesars Entertainment, and The Olde Mill Inn, we evolved into a social media and video consulting firm.
And we have our former General Manager, Julia Crimi, to thank for making sure that Hurricane Productions operated at full strength while we jumped into our new endeavor.
7. We get more social (and accessible) to our clients with #HurricaneSocial
Every company should do this: Let your employees be themselves ... and share it on all forms of social media.
With the help of a company-wide hashtag, we implemented a way to aggregate all of this content from each popular social media platform and display it in real-time.
If you want a true snapshot of what we're doing, where we're going (as a company and individuals) please visit HurricaneProductions.com/social or just type #hurricanesocial into your favorite social media platform.
When Rutgers fans enter High Point Solutions Stadium for Saturday's opener versus Howard, they'll be treated to new visual experiences throughout the game.
One of those enhancements is a same-day video edit produced by Hurricane Productions.
The 60-second video feature will document the fanfare and pageantry of each #RFootball home game. From tailgates to pre-game traditions, each video will vary as the Big Ten atmosphere arrives 'on the Banks.'
"Our video product is cutting edge and engaging," said Hurricane Productions CEO Vincent Velasquez who is also a Rutgers College alumnus. "We're excited to partner with Rutgers Athletics in this capacity."
The video will be filmed during pre-game festivities and the first half of the game. It will be edited by half-time and displayed on the LED scoreboard in the second-half of each home game.
Hurricane is also slated to produce a "Legendary Moments" video segment sponsored by the Rutgers University Alumni Association. Those videos will be shown in the stadium and shared via social media. The "Legendary Moments" videos will compile archived video footage and graphics from landmark achievements in #RFootball history.
Hurricane and Rutgers University have a longstanding relationship.
The company provides media support, entertainment, production and event consultation services throughout the year to various University departments.
For more information about Hurricane's work around campus, click here.
Imagine being able to share and rewatch your wedding video as easily as you watch Netflix?
Think about your favorite streaming video service. Now imagine watching the best moments from your wedding with that level of ease.
We're proud to introduce a new streaming video service to our wedding clients. "Shareable Clips" allows you to relive your wedding on a laptop, tablet or smartphone. With the use of a Smart TV, Chromecast, or Apple TV you can watch those clips right on the big screen.
Starting at just $1295, you can have your wedding day captured, edited in a timely manner and then streamed to any device.
No more large studio fees and waiting months to receive your wedding DVD.
You can download all of your videos straight from the web or stream them on your favorite device. It's really that simple. Prefer to keep your videos private? We've got you covered.
All video content is captured in high definition digital format. The beauty of the Shareable Clips service is that the video remains at its highest possible quality; we don't sacrifice quality for value.
Newlyweds, Tara and Aaron discuss the things that mattered to them most on their wedding day.
These seven essential tips can help brides-to-be and grooms-to-be prioritize important aspects of the wedding day.
When it comes to your wedding, few things are more important than design. From your dress, colors, themes and lighting - design ties it all together. Use resources like The Knot and Wedding Wire to help you stylize your wedding.
Spend more time on having fun than worrying about every little detail. Your demeanor comes through in your photos and video. Carry yourself with style. Save the worrying for the professionals you hired to help celebrate your day. You'll be glad you did.
Hurricane Productions continues to expand its portfolio with the introduction of commercial production. "The Wedding Planner" is Hurricane Productions' Super Bowl commercial showcasing the online wedding planning portal that allows couples to plan their event on any device, any time, any where.
What started as a joke soon led to a full blown concept for a first ever 'Super Bowl' commercial for the company. Ideas became actions, and soon each piece fell into place. The commercial was completely designed and executed in-house by Hurricane Productions' own videographers, editors and actors.
Although it won't air on TV, it will be promoted on Hurricane's website and social media platforms.
"The Wedding Planner" stars Kelly Goldhammer and Mark Shvartsman. Directed by Julia Crimi. Filmed by Alena Crescenzo, Strato Doumanis and Nick Nittoli. Edited by Strato Doumanis and Vincent Velasquez. A special thanks goes out to the Nittoli Family for their hospitality.
When people look at back at Hurricane's 2013, it'll be highlighted by expanding its reach across the northeast. Hurricane used the powerful tool of social media content and marketing to move into other markets.
A strategy that kicked off 2013 with a press conference that announced the company's expansion to Boston, Hurricane saw a boost in regional exposure.
Aside from the live events documented in this post, Hurricane owners/founders Strato Doumanis and Vincent Velasquez created consultation sessions with mid-sized businesses in New Jersey, Pennsylvania and Massachusetts. The seminars used Hurricane Productions' marketing model in the private events platform to demonstrate how to grow brands online.
A majority of 2013's events featured unique hashtags that helped clients share moments via photos and videos on Instagram but also stream and print pics in real-time at each unique event.
The Story: Christina and Shanna celebrated a wedding during a summer that rewrote a history in NJ that previously did not recognize same-sex marriages.
The couple chose the hashtag #cswed2013 which helped Hurricane collect over 200 photos from family and friends on Instagram. The pics streamed to a screen setup by the bar and printed as photo favors for guests.
From moving into a new office right in the heart of downtown Red Bank to helping celebrate the wedding of one of the company's first Sweet 16 clients, 2011 can be defined as a year when the Hurricane Productions brand started to 'grow up' with its clients.
As Hurricane Productions readies itself to entertain a full slate of 2011 events, the company compiled a portfolio of its top 10 events from 2010.
Hurricane Productions introduced uplighting and production into its entertainment packages, enhanced its 'Next-Day' Facebook photo album feature, and perfected family montages and video production in 2010. The year also saw some original Hurricane Productions clients from its start in 2003 come back around for more events - this time for their younger childrens' proms, Sweet 16s and weddings.
Although all the parties and events from 2010 will hold a special place in Hurricane Productions' history, these are the 10 events that told the best stories about the clients, the company, and helped set the stage for a successful 2011.
10. DJ competition at Rutgers University
When: December 9, 2010 Where: College Ave. Student Center The story: Talented DJ and Producer Eugene Veltman (Jenaux) rallied his fraternity to raise money for the upcoming 2011 Rutgers Dance Marathon. He did so by convincing top DJs from Rutgers University to compete in a friendly mix-based event. Featuring house, top 40 and hip hop, DJ EV, DJ Tonic, Ravi B and DJ Dave Kim rocked the Multipurpose Room at the College Avenue Student Center. Hurricane and Red Bull sponsored the event and Hurricane Productions' DJs Strato Doumanis and Eddie 'DJ N9NE' Romani served as the judges. DJ EV walked away as the champ and will be one of four DJs featured at Club DM 2011. Click here for the photo gallery
9. Four former Sweet 16ers bring Hurricane to DJ their high school prom
When: April 23, 2010 Where:Grand Marquis in Old Bridge, NJ The story: Samantha Ortner from Brick, NJ and her family hired Hurricane Productions to entertain her Sweet 16 at the Stone Pony in late 2008. Chelsea and Carly Gleason kicked off Hurricane Productions' 2009 season with their Sweet 16 in January and Ali Jordan celebrated her Sweet 16 at Spano's at White Sands in March 2009. What else do all of these girls have in common? They go to the same high school and serve on the student council. So when it was time to pick a DJ for their prom, they immediately called Hurricane Productions.
8. Sarah's traditional Sweet 16 features choreographed dances and ceremonies
When: October 3, 2010 Where:The Manor in West Orange, NJ The story: When it came to planning a traditional Filipino Sweet 16, the Bacani family searched for a DJ company that would listen to their needs. Simply put, Sarah's guest list was split between her high school friends and her family. She wanted all of her friends to dance with all of her family members and needed a DJ who could handle playing traditional Filipino music and top 40 hits.
Hurricane Productions owner Strato Doumanis compiled a format for the event and helped guide the Bacani family down the path to a successful event. Sarah's Sweet 16 included a traditional choreographed waltz, dedication dances, a photo montage, a traditional Filipino dance called the ‘jota,’ and a candle and rose ceremony.
7. Donald Trump shows up to Nicole's Sweet 16 When: October 1, 2010 Where:Trump National Golf Club in Bedminster, NJ The story: Donald Trump walked through the doors of his golf club in Bedminster, NJ and before you now it, he grabbed a pen and signed the welcome board at Nicole's Sweet 16. The visit was unexpected since Trump rarely visits his golf club, but he was in attendance that evening because a number of his high-roller members gathered for a banquet in the adjoining room. Trump stopped in, checked out the party and posed for some photos with our Sweet 16 guest of honor and her family.
When: August 26, 2010 Where:Eagle Oaks Golf Country Club in Farmingdale, NJ The story: Veronica Kole is and up and coming pop singer and at the age of 16, she wanted to throw a Hollywood-style Sweet 16 for her friends. Decked out with her 'name in lights', red carpet with paparazzi, uplighting, video screens and production, she impressed her hometown 'fans' with her party and a duet performance with pop singer Brenda K. Starr.
The event was a quasi-Sweet 16/album release party as Veronica performed and partied all night long. Watch the video to see more from her party.
5. The Gleasons come back to Hurricane - this time for a wedding
When: September 4, 2010 Where: American Legion in Toms River, NJ The story: Remember Carly and Chelsea Gleason from our No. 9 event of 2010? Their older sister, Ashley, got engaged earlier in year and called Hurricane to book her wedding in September. Ashley and Andrew got married on the beach during Labor Day weekend and then celebrated their reception at the American Legion in Toms River.
This is what's cool about Ashley and Andrew's wedding: They threw a huge party and a low-cost venue so that they didn't have to cut any of their friends and family from their guest list. Instead, they budgeted their party for great DJ entertainment and food.
In order to 'dress-up' the rather plain venue, Hurricane Productions transformed the room with uplighting. Watch the video to see the transformation. This wedding is a true example of how DJ entertainment really makes the difference in your celebration.
4. Rutgers University Dance Marathon raises over $378,000
When: 32-hour non-stop event from March 27 - 28 Where: College Avenue Gymnasium at Rutgers University The story: In its third year entertaining Rutgers Dance Marathon, Hurricane Productions accomplished so much in advancing the event and helping it raise money for the Embrace Kids Foundation. Dance Marathon is a feel-good event centered around over 1,000 student volunteers who commit themselves to raising money and awareness for the children with cancer and blood disorders.
Hurricane Productions trained six DJs and five emcees to entertain their peers. The company helped produce DM's original 'line dance' song that is taught to all of the students throughout 32 hours and also filmed and produced a music video to go along with the dance.
When: October 30, 2010 Where:The Palace at Somerset Park The story: When Donny and Gina met Vincent and Strato in 2006 they immediately said "when we get married, you're DJing our wedding." Donny owns D&D Catering located out of the Mercer County Boathouse at Mercer County Park. He met Vincent and Strato back in 2006 during a busy season of Sweet 16s and Hurricane Productions worked at the Boathouse a number of times from 2006-2008. When Donny and Gina got engaged in late 2009 they called Vincent and booked Hurricane for their wedding. The wedding consultations took place at their household and Donny cooked Hurricane full dinners upon their arrivals (Donny is a caterer at heart). Donny, Gina, Strato and Vincent formed a strong friendship during the planning process and it showed at the wedding.
The wedding accented all the best features at the Palace including full ballroom uplighting, video production and a party percussionist. Hurricane also provided music for the afterparty located at the Crowne Plaza hotel in Somerset. To top it all off, Vincent created custom designed and edited DVDs of their photo montage that Donny and Gina gave to their parents as Christmas gifts.
When: November 20, 2010 Where:Robert Meyner Reception Center at PNC Arts Center in Holmdel, NJ The story: Raaga's family was in a bind. They booked a reputable DJ company to entertain her Sweet 16 earlier in 2010 but when the company booked seven other events that evening, the company released Raaga's party within six weeks of the event. Raaga's mom called Hurricane Productions and not only did they save the event but Hurricane upped the ante on the other DJ company.
This event marked Hurricane's most impressive production of 2010. Hurricane Productions designed uplighting for the entire ballroom - completely transforming PNC's reception center. Hurricane created a photo montage and video presentation (using Raaga's family VHS tapes to compile the footage) and put Raaga's 'Name in Lights' using the same font color and design as her Sweet 16 invitations.
Here's what Raaga's mom had to say in an email after the party:
"Finding your company was a blessing in disguise for us. You made it easy for us and addressed our every wish and concern with unparalleled professionalism. I do not think there are enough good superlative adjectives in the dictionary for us to describe your DJ services, and how happy we are with your services. I hope you continue to grow, and wish you continued success in future."
When: August 27, 2010 Where:Hyatt Regency in Jersey City, NJ The story: Brendan Prunty and Hurricane Productions owner Vincent Velasquez worked together at the Star-Ledger and NJ.com since 2006. Vincent, a college intern, and Brendan, fresh out of college, became friends while they worked together as Rutgers football reporters. While on the job, Brendan would share stories about Amanda (his girlfriend turned fiance) and Vincent would finish up work on college football Saturdays to head to a DJ gig. When Brendan got engaged he called Vincent and asked if he would emcee his and Amanda's wedding. Hurricane Productions put together a beautiful celebration at the Hyatt Regency overlooking New York City that included uplighting under the sweetheart table, a photo montage, party percussionist and video production.
This wedding holds a special place in the history of Hurricane Productions because it marks the first crossover of Vincent's full-time job as a sports reporter and his passion as an emcee and host for Hurricane Productions. Just like Donny and Gina, Brendan and Amanda are not just clients but friends. Their stories about their weddings are ones to not just to share with clients but with friends and family alike.
Andrea and Shane's Wedding at the Thayer Hotel in West Point, NY:
Hurricane Productions and its crew traveled to West Point to provide DJ entertainment, uplighting and a party percussionist for an eloquent military wedding. Andrea and Shane found Hurricane Productions through a mutual friend from Vincent's college days at Rutgers University.
Mally's Sweet 16 at the Grand Marquis in Old Bridge, NJ:
Sweet 16 in early 2010 featured Hurricane's first full room uplighting design. Mally wanted a blue color scheme for her Cinderella-themed party. Hurricane Productions decorated the walls and her head table with uplighting and design in the Grand Marquis' Dome Room.