If you really want to make an impression when you’re unveiling a new product to the world, you introduce it with an unforgettable launch event.
That’s exactly what Ray Catena – Audi in Freehold, NJ did on April 20 to celebrate the launch of the new Audi Q5. With the help of Hurricane Productions and MediaCutlet, the dealership transformed from a car showroom to a spectacular casino, complete with games tables, live entertainment, and even aerial acrobatics. Game tables provided by A1 Casino Party.
Vincent Velasquez and Strato Doumanis, co-founders of Hurricane and MediaCutlet, produced Audi Casino Night, and brought together the unique talents and assets of each company to make the event one to remember for staff and patrons of the dealership. The team built what they called the “Hurricane Canopy,” a large structure that allowed Hurricane’s lighting director Nick Nittoli to hook up purple full ballroom uplighting, strobe lights and CO2 jets for a club-style haze effect. On one wall of the dealership, Strato coordinated projection mapping to create a lit-up, electric environment like one might find in Las Vegas or Atlantic City.
“We projected the Audi logo, the Q5 launch commercial, and just some other animations and effects to make this place really come alive and look like a casino,” said Strato in a behind-the-scenes MediaCutlet video.
There was no shortage of entertainment during the event. In keeping with the casino theme, attendees could choose from casino-style games like blackjack, roulette and craps. Hurricane DJ Alvin kept the music going in between sets of the live band that played throughout the evening, while an aerial silk performance artist wowed the crowd.
The media team at MediaCutlet made sure the event was well-documented. In addition to capturing on-the-ground video, MediaCutlet flew a DJI Mavic Pro drone for great footage inside and outside the dealership.