Hurricane Productions was tasked with creating a “wow” factor that would draw customers in for the Audi Q5 Launch event, held at Audi of Freehold.
On top of a dazzling display of custom animations and video projections, our team illuminated the columns in the dealership with a colorful lighting system, highlighted in our blog post about the event. Audi of Greenwich Connecticut liked what they saw, and asked Hurricane to install permanent uplighting in their recently-opened facility.
Co-founder Vincent Velasquez and Nick Nittoli, director of operations, thoroughly discussed lighting needs with the Connecticut-based dealership, and recommended various lighting fixtures to achieve the desired look. From there, Nick drove out to Connecticut early one morning to install the entire system for them before the sales floor opened for the day.
“Audi of Greenwich had a slightly smaller showroom [than Freehold], so they were able to take advantage of a wireless system to control the lights,” Nick explained. “The lights were programmed to various color scenes so the dealership could change the colors at the click of a button.”
After completing the installation, which took approximately four hours, the Hurricane team educated Audi staff members on how to operate the system properly. However, Nick is able to access the dealership’s lighting all the way from Hurricane’s New Jersey headquarters in case there’s ever an issue.
“The benefit of going with a computer-based system is that it allows us to connect remotely to troubleshoot any potential problems, perform maintenance or to provide any additional programming,” Nick added.
Hurricane was honored to work with such a prestigious brand in multiple locations, and the team hopes to help other businesses attract customers with beautiful custom lighting displays.
“It’s always rewarding to improve the overall appearance of a something,” said Nick. “To beable to do it with the premium brand – that’s just icing on the cake.”