University Library Transforms Into Club

The Club Alex concept began as a joke amongst students spending late hours at Alexander Library preparing for finals.

Rutgers partners with Hurricane annually to bing this clever anecdote to life as part of 'Senior Week' at the university.

On most college campuses, Senior Week is simultaneously the most exciting and the most stressful time of the year. Between completing final projects, studying for exams, and preparing to enter the "real world," graduating seniors have a lot on their plates. For many of them, balancing academic and career pursuits with a little bit of fun in their last weeks of school is the key to avoiding burnout.

Since 2014, Rutgers University in New Brunswick, NJ, has given its graduating class a proper send-off.

With an exciting night of dancing, refreshments, and activities in a familiar setting, the university library is transformed into Club Alex.

According to a Rutgers blog post, students have had a longstanding tongue-in-cheek joke about Alexander Library being a nightclub, especially during finals.

"Sorry, I can't go out tonight," they'd say, "I'm spending the night at Club Alex."

Three years ago, the university brought Club Alex to life by turning the library's reference room into a fully-functional nightclub – and they've been doing it ever since.

Hurricane Productions – whose co-founders Vincent Velasquez and Strato Doumanis are Rutgers alumni – has been involved with Club Alex since its inception.

Under the guidance of producer and MC Robert Padovano, Hurricane pulls out all the stops for Club Alex with multiple rooms and DJs, each with its own unique flavor.

Club Alex, Rutgers

Audi Q5 Launch Event Ray Catena's Casino Night – Freehold, NJ

If you really want to make an impression when you're unveiling a new product to the world, you introduce it with an unforgettable launch event.

That's exactly what Ray Catena – Audi in Freehold, NJ did on April 20 to celebrate the launch of the new Audi Q5. With the help of Hurricane Productions and MediaCutlet, the dealership transformed from a car showroom to a spectacular casino, complete with games tables, live entertainment, and even aerial acrobatics. Game tables provided by A1 Casino Party.

Vincent Velasquez and Strato Doumanis, co-founders of Hurricane and MediaCutlet, produced Audi Casino Night, and brought together the unique talents and assets of each company to make the event one to remember for staff and patrons of the dealership. The team built what they called the "Hurricane Canopy," a large structure that allowed Hurricane's lighting director Nick Nittoli to hook up purple full ballroom uplighting, strobe lights and CO2 jets for a club-style haze effect. On one wall of the dealership, Strato coordinated projection mapping to create a lit-up, electric environment like one might find in Las Vegas or Atlantic City.

"We projected the Audi logo, the Q5 launch commercial, and just some other animations and effects to make this place really come alive and look like a casino," said Strato in a behind-the-scenes MediaCutlet video.

There was no shortage of entertainment during the event. In keeping with the casino theme, attendees could choose from casino-style games like blackjack, roulette and craps. Hurricane DJ Alvin kept the music going in between sets of the live band that played throughout the evening, while an aerial silk performance artist wowed the crowd.

The media team at MediaCutlet made sure the event was well-documented. In addition to capturing on-the-ground video, MediaCutlet flew a DJI Mavic Pro drone for great footage inside and outside the dealership.

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