OK….now I have your attention.

The truth is that we are constantly introducing new concepts, almost on a daily basis. Some stick, some become gimmicks and some fall to the wayside. But how do I know some of them are working? It is said that imitation is the best form a flattery and well, plenty of that has sprung up in the past 365 days since our last anniversary.

Strato and I have many inside jokes about “Charlie and the Chocolate Factory,” – one of my favorite books and movies. So I added a clip here to explain what goes on in our office and on our computers every single day of the year – “Time is a precious thing…never waste it.”

Last year I wrote that our goal was to compete with larger entertainment operations in our area. And we’ve done that. We’ve sat in client’s living rooms and sold against all of the biggest companies in New Jersey – from the ones who host bridal shows to ones who spend thousands of dollars annually on advertisements in their local town shopper.

And just like we’ve started to compete on their level, other companies have started to compete with us. For the first time in the seven years, the bulls-eye is starting to shift. That was the goal in 2003 when we unloaded speakers out of my dad’s Chevy into a Marlboro backyard to entertain an eighth grade graduation.

I am happy to see that other DJs and emcees have added a camera to their repitore – posting pics and video on Facebook for their clients.

The only warning I have to those companies is that they shouldn’t try to compete for the sake of competing. The key is to stay consistent for your clients and deliver a quality product EVERY time – not only with performance but with post production of those photos and videos. The worst thing I hear in sales calls and meetings is when concepts we sell are all of a sudden turned into “Oh yea, we do that too,” by other DJ companies.

Taking photos and shooting video is not for everyone. Sometimes it should be left to professionals and not an emcee or a dancer. Production value and packaging multimedia is just as important as playing the correct song for a couple’s first dance. At the end of the day you are responsible for the commitments you make to your client whether or not your product far exceeds ours or not.

Heading into our seventh year of operating this company our goal will be to implement newer concepts that will change the way our clients and competitors view our company and the DJ business as a whole. We own a tremendous amount of internet real-estate and we plan on using it.

Some of those concepts will be introduced as early as the DJ Expo in Atlantic City this August. But there’s no rush. Other concepts will wait until our fall season so that they’re perfected for the people who matter most – our clients.

Time is a precious thing…never waste it.