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When people look at back at Hurricane’s 2013, it’ll be highlighted by expanding its reach across the northeast. Hurricane used the powerful tool of social media content and marketing to move into other markets.
A strategy that kicked off 2013 with a press conference that announced the company’s expansion to Boston, Hurricane saw a boost in regional exposure.
Aside from the live events documented in this post, Hurricane owners/founders Strato Doumanis and Vincent Velasquez created consultation sessions with mid-sized businesses in New Jersey, Pennsylvania and Massachusetts. The seminars used Hurricane Productions’ marketing model in the private events platform to demonstrate how to grow brands online.
A majority of 2013′s events featured unique hashtags that helped clients share moments via photos and videos on Instagram but also stream and print pics in real-time at each unique event.
Here’s a look at the top 25 live events of 2013:
25. Christina and Shanna’s Wedding
When: June 1, 2013
Where: Rutgers Gardens – New Brunswick, NJ
Christina and Shanna celebrated a wedding during a summer that rewrote a history in NJ that previously did not recognize same-sex marriages.
The couple chose the hashtag #cswed2013 which helped Hurricane collect over 200 photos from family and friends on Instagram. The pics streamed to a screen setup by the bar and printed as photo favors for guests.
#cswed2013 on Instagram
Recap Album on Facebook
Read reviews from brides and grooms on Wedding Wire
24. Raven’s Sweet 16
When: February 8, 2013
Where: Terrace on the Park – Queens, NY
The Story: The largest snowstorm of the 2013 winter season coincided with Raven’s Sweet 16 celebration in Flushing, NY. Even a ‘New York State of Emergency’ couldn’t keep the NJ-based company out of the city.
Hurricane shipped up its guaranteed crew of an emcee, DJ, lighting technician, dancer, photographer and videographer to entertain and capture the event.
Recap album on Facebook
23. Phi Sigma Sigma Centennial Celebration
When: July 10-14, 2013
Where: Crowne Plaza Times Square, Hunter College, The Loeb Boathouse in Central Park, Roosevelt Island – New York, NY
Hurricane’s strong ties to Rutgers University helped the company land Phi Sigma Sigma’s National Centennial Celebration in New York City.
Alumnae from around the country converged in Manhattan. With a staff that consisted of a photographer and an editor, Hurricane documented the nine-event conference that spanned over four days in different locations throughout the city. Hurricane compiled the photo media and created a slideshow in real-time at the event’s finale dinner.
Hurricane also provided music and entertainment at some of the festivities.
#phisig100 on Instagram
22. Nicole’s Sweet 16
When: July 28, 2013
Where: The Waterview – Monroe, CT
When Hurricane announced its expansion to Boston, it helped one of its strongest brands – Sweet 16 events – reach areas of Connecticut where families search for companies that offer a complete portfolio and entertainment presentation.
The key component to an expansion is having the right people in place – like General Manager Julia Crimi – to optimize communication and manage clients’ needs and expectations.
Nicole’s family used Hurricane’s online event planning as well e-mail and phone as means to communicate and plan the event. They never met any of the staff in-person until the day of the event.